Base Magazine

What’s Gucci My N**** ? What’s Louie my killa? What’s drugs my deala? What’s that jacketMargiela? Why yes Yeezy, it is! Now normal peasants like you and I may not be able to afford a Maison Martin Margiela jacket under normal circumstances, so thank god H&M thought of  us when choosing the latest guest designer for their long time guest collaboration series.

According to insider at Margiela who spoke to GQ UK, the  Margiela for H&M  collection is “a series of re-editions, featuring Maison Martin Margiela garments from various seasons since menswear was introduced in 1998. Each garment will be labelled detailing the year and season of origin.”

Peep shots from the Sam Taylor-Wood shot campaign above! You can scream “F*ck the other side, they’re jealous” on November 15th when the line hits H&M stores worldwide.

Next time you need to hide your face tattoo, consider Dermablend Pro LOL

Dope! Check out this concept package by  JJ Lee and Cindy Ng making Vitaminwater actually look like… an actual vitamin capsule

Estelle + Maxwell. Fashion’s Night Out.

Estelle + Maxwell. Fashion’s Night Out.

It doesn’t matter that Marilyn Monroe, Marlène Dietrich and Grace Kelly have all been dead (collectively) for 70+ years, their images of glamor live on in an innovative new J’ador Dior campaign featuring Charlize Theron. Shot by Jean-Jacques Annaud, the campaign places the beauty icons backstage at a modern fashion show. AWESOME AD.



H & M, Hennes & Mauritz AB (H&M), will be opening their first store in Bulgaria during March 2012. The store will be located at the best business location in the fashion conscious mall, The Mall, in the capital city Sofia.

The store will be a full concept store and will have a sales area around 2,200 square meters, distributed on two sales floors.

“We see this as a natural step in our expansion strategy; to now be able to offer our customers in Bulgaria a chance to buy fashion and quality at the best price. We see great potential for expansion in the country,” says Karl-Johan Persson, CEO at H&M.

Varsity Jackets will be one of the hot staples this fall, with all the major designers featuring a vintage varsity piece in their fall collections.

We peeped some affordable options vio Asos, one of the dope online retailers that folks seem to love! Check Em Out!